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Microsoft to take on iPod with Zune?

Zune Logo
July 21, 2006 - the date Microsoft confirms that it is coming out with a family of devices and software to tap the presently Apple dominated music community, a high return and potential cash cow. Apple with its brilliance in integrating iPod and iTunes, is currently responsible for about 70% of the digital music market and 75% of the portable digital music player market.

And yes that ofcourse means that MS is launching a music device of its own. Instead of taking iPod by same features, MS is concentrating on giving features "which iPod doesn't" , which will be quite tough coz of tight integration of iPod, iTunes, podcasts etc. And MS knows it well, so its coming up with all that community stuff and sharing fundas.

But why will u just buy yet another music handheld? And that when the market has been grabbed strongly by Apple due to its almost complete connectivity (which players like Samsaung, Sony etc cant provide). But then dint people say same things when MS thought of sharing the gaming pie? XBox is a great hit, isnt it? Now what better can u think of than providing gamiung concept to your handhelds? Well thats exactly what MS is going to do, integrate the gaming experience in its music devices and enable it to interact with XBox 360.

Yet another feature thats being talked about to be built in Zune is that when its turned on to get feed from a WiFi connection, it will snatch as much feed as it can so that when user gets away from the range, the maximum playtime is enjoyed.

Heres the glimpse of the device u can get on net:


Now what the net community is wondering is that is this a teaser campaign for Zune? I must say, they aren't wondering without a weight :). Check the video here:-





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posted by Jas @ 11:53 PM,

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